Sustainability and Responsibility at HAAWSOOM

Always changing for the better
Doing the right thing—for the planet and people—is what we’re learning to do as we grow.

Made to order

Limiting waste

Efficient shipping

Made to order
Every purchase, big or small, has a footprint. With each purchase, you have a choice. You choose the size of the mark to leave on the planet, and we want to help you choose wisely.

Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage. One in every five garments reaches a landfill without being worn even once. By choosing print-on-demand, you choose apparel that’s created only as the order is placed, creating less fabric waste than conventional manufacturing.

Limiting waste
Haawsoom products are made using the made-to-order production approach, fulfilling only the items our customers actually want. But we still have a lot to learn and do to make our production process more sustainable.

One of the main ways we’re reducing waste is by improving our packaging, starting with two of our most popular categories: DTG and posters.
As of May 2021, we’ve started using packaging made of post-consumer recycled plastics for all apparel orders shipped from our in-house facilities. The recycled content share in our packaging varies, but it’s at least 50% for outer packaging and at least 30% for inner bags (only used for multi-item shipments). For posters, we’ve started using triangular cardboard boxes to replace tubes with plastic end caps.

By making these changes, we’ve saved more than 62,579 lb. (28,385 kg) of plastic since February 2020. We also donate damaged and returned products to local charities, like the Red Cross, the American Kidney Fund, and Goodwill.Last year, we partnered up with waste management services, such as Geocycle and Martex, to take care of fabric waste in our Tijuana and Charlotte facilities. In total, we sent 206,737 lb. (93,774 kg) of fabric waste to recycling by the end of 2020.

This year we’ve also found recycling solutions for our Los Angeles, Barcelona, and Riga facilities, which has enabled us to recycle a total of 377,278 lb. (171,130 kg) by September 2021.
To avoid waste from being produced in the first place, last year we started optimizing our all-over print product layouts. Previously, all-over print products generated 42% of leftover fabric, but last year we reduced it to 35%.

Throughout 2021, our leftover fabric waste levels have fluctuated slightly, but we’re still committed to remaining at the 35% level by the end of the year and lowering it further in the future. This year, we’re also planning to improve the way we calculate the amount of fabric waste and introduce new product solutions to help us reduce it.

Efficient shipping
Around 81% of Haawsoom orders are delivered in the same region they’re fulfilled. Having fulfillment centers close to our customers is good both for the business and the planet. Strategically located fulfillment centers allow for faster shipping times and lower shipping costs, and it also helps with reducing the CO₂ emissions produced when transporting orders.